Reachers Cars

Blogs

Privacy & Data Protection Policy

Effective Date: 12 June 2025
Data Controller: Reachers Cars
Dispatch Platform: Autocab (part of Uber Technologies, Inc.)

1. Introduction
 

Reachers Cars takes your privacy seriously. We comply with:

  • The UK General Data Protection Regulation (UK GDPR)
  • The Data Protection Act 2018
  • Guidance from the Information Commissioner’s Office (ICO)


2. Data We Collect

When you make a booking, we collect:

  • Name and contact details
  • Pickup and drop-off locations
  • Payment method (handled by Autocab)
  • Journey history
  • IP address and location (if using the app)

3. How We Use Your Data
 

Your data is used to:

  • Process and confirm bookings
  • Assign drivers and track journeys
  • Send you booking-related notifications
  • Meet legal or licensing requirements
  • Improve our service


4. Where Your Data Is Stored

Your data is securely stored on Autocab’s UK-based cloud platform. Reachers Cars accesses this data through Autocab’s secure system. We do not store payment information ourselves.

5. Legal Grounds for Processing
 

We process your data based on:

  • Contract – to provide taxi services
  • Legal obligation – to comply with transport and licensing law
  • Legitimate interest – for fraud prevention and service improvement
  • Consent – where you have opted into marketing

6. Sharing Your Data
 

We may share your information with:

  • Licensed drivers and operators (to fulfill your booking)
  • Payment processors (via Autocab)
  • Law enforcement or local authorities (if legally required)
 
We do not sell or rent your data.
 
7. How Long We Keep Your Data
 

We retain data for as long as required by law:

  • Booking data: Up to 6 years
  • Marketing preferences: Until you opt out
  • Payment data: Managed securely by Autocab

8. Your Rights
 

You have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion (where legally possible)
  • Withdraw marketing consent
  • File a complaint with the ICO at www.ico.org.uk


9. Cookies

Our website uses cookies to enhance your experience, remember preferences, and provide analytics. You can control cookie use through your browser settings.

10. Contact Us

If you have any questions or wish to exercise your data rights, contact us:

Reachers Cars
📧 Email: info@reacherscars.co.uk
📞 Phone: 01923 21 22 23
🌐 Website: www.reacherscars.co.uk